test 1
And in a Div

mardi 22 avril 2014

Why Do Women Sell Automobiles Better?

By George Dodson


As long as most of us can remember, car salesmen have a reputation for being slick and dishonest. Movies such as Used Cars, and The Goods: Live Hard, Sell Hard have brought the reputation of car salesmen to be tricky and deceptive. There are several dealerships that have gone a long way in changing this belief. For years, car salesman made their money on commissions. No commissions, no sales. No sales, no food, electricity, and rent. Thus the pressure was on.

The old adage let the buyer beware has been incorporated over a long period of time. The thing behind this was that you had to lookout for your own interests while searching for your car.

Though most car salesmen are not what they are perceived to be, there are enough of this type that should make you wary when looking for your car. Car salesman come in all shapes and sizes. Some are smooth talkers. Others give it to you straight. Though there are others that withhold information if you do not dare ask. Also, there are women car salesmen alongside men. Are women better car salesmen than men?

It is true, that many women dread the idea of having to go look for a car and deal with a car salesman. At that salesperson is a woman, they are less likely to be apprehensive. The reason behind this is that they trust the woman salesman to be empathetic.

Additionally, women seem to have a softer approach. That tends to draw people in rather than send them off running. And in many cases, this is led to far more sales to women.

Women are good listeners as they also seek attention. For this, women prefer women too men.

Another consideration is the put down most women feel when the male salesman says "shouldn't your husband me with you?" With women salesman, you're not going to get that. They suppose you are in the know of what you want when you come to the lot to get a car. Additionally, these women have been through this and understand what you are going through.

Women understand each other better hence get to trust each other. Empathy is crucial in sales. Sales come down to emotions and women get more emotional than men.

A lot of men get to deal with women salesmen. They get to think that women know less hence feel less threatened. This comes at an advantage to women salesmen especially the honest ones who do a good days job and get a day's pay.




About the Author:



0 comments:

Enregistrer un commentaire