While you may not have heard of Diamond Foods, it's actually one of the biggest snack producers on the market today. They make several different products that you've probably heard of, and definitely eaten. The way that they've grown since their founding in 1912 is nothing short of incredible. People like Steven M. Neil have been responsible for that progression.
Back when the company was originally founded, it was a lot more difficult to get products out there. You had to team up with other people in most cases. Which is why several California Walnut producers teamed up to form Diamond. This way getting their products to consumers would be easier.
One of the most interesting things about this company, is that they were actually the first nut manufacturer to advertise. Through their television ads, they really helped to grow the popularity of the brand.
That led to the company starting to sell their nuts abroad by the 1930s. Meaning they had become extremely popular at this point. That's when the profits really started to rise, and it was time to branch out.
Despite the type of success that they had become accustomed to, it still wasn't enough to give them an iron grip on the snack industry. Which is why Emerald Nuts was created in the first place.
Because other companies had become more well known in the nut department, it was necessary for Diamond to branch out. Through Emerald Nuts they were able to tap into the market Fisher and Planters had found.
After this, Pop Secret was purchased, and then Kettle Chips. This way more information follows was able to branch out, and actually target other types of snack foods besides just nuts. That gave them a much larger share on the market.
This sort of success is what led them to try and acquire the Pringles company. Diamond is ever growing, and are keen to advance their already 10% hold on the snack market. If they keep going, you can bet you'll be seeing new Diamond products all the time.
Back when the company was originally founded, it was a lot more difficult to get products out there. You had to team up with other people in most cases. Which is why several California Walnut producers teamed up to form Diamond. This way getting their products to consumers would be easier.
One of the most interesting things about this company, is that they were actually the first nut manufacturer to advertise. Through their television ads, they really helped to grow the popularity of the brand.
That led to the company starting to sell their nuts abroad by the 1930s. Meaning they had become extremely popular at this point. That's when the profits really started to rise, and it was time to branch out.
Despite the type of success that they had become accustomed to, it still wasn't enough to give them an iron grip on the snack industry. Which is why Emerald Nuts was created in the first place.
Because other companies had become more well known in the nut department, it was necessary for Diamond to branch out. Through Emerald Nuts they were able to tap into the market Fisher and Planters had found.
After this, Pop Secret was purchased, and then Kettle Chips. This way more information follows was able to branch out, and actually target other types of snack foods besides just nuts. That gave them a much larger share on the market.
This sort of success is what led them to try and acquire the Pringles company. Diamond is ever growing, and are keen to advance their already 10% hold on the snack market. If they keep going, you can bet you'll be seeing new Diamond products all the time.
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